About The Initiative

Our agenda for change in Cheapside is about to become a reality. Cheapside is becoming one of the City of London’s most prestigious shopping destinations, offering visitors a variety of contemporary retail and leisure facilities seven days a week.

The aim of the Cheapside Initiative is to manage a coordinated approach to development, generating a step change in visitor’s perceptions of Cheapside by creating a strong business and retail voice for the area. Long term benefits will be established for existing businesses, as well as attracting new ones into the area.

The Initiative will be attracting further inward investment by strengthening the retail offer of the area. Anchored by two major new retail developments at each end of the street – One New Change and Walbrook Square, the initiative will transform this historic marketplace within the Square Mile.